Our roots
Yanga was born back in 2010 out of an idea to make a positive contribution to the fitness industry, to create an ecosystem where everybody is a winner. We wanted to transform the fitness experience by creating an innovative hydration solution. These days, you’ll find us boosting revenues in more than 2700 gyms across 10 countries and 2 continents. Our Hydration Stations are serving Yanga sports water to millions of drinkers every month. Adding a bit of fun to every workout – one delicious sip at a time.
Our mission
Traditionally, sports drinks have been associated with hardcore athletes and gym rats. But what about those of us who know that working out is essential to their health, but simply don’t like to do it? This is why we wanted to create a concept that would keep members coming back to the gym again and again. A concept that is healthy AND fun.
we are on a mission to deliver a hydration solution that will make gym owners more successful and make the gym goers grin.
Origin story - Water without the yawn
It all started with a simple “eureka” moment. It seems simple in hindsight really, but the one thing all gym goers have in their hand is a drink bottle. After all, everybody who works out sweats. And everybody who sweats needs to drink!
Back in 2010 all the sports drinks available were unhealthy and mind-numbingly boring. So we decided to shake things up. Make it more fun. Create something that would hydrate like water, but taste like a fruit bowl. Something that would also make gym owners more successful. And so, Yanga was born. But the journey didn’t end there. The rebellious streak that inspired Yanga can be seen in everything we do.
Take the Hydration Station for example. We designed and built it, and now maintain it in gyms all across Europe. And yes, the software was also custom-made. Just because we couldn’t find a company that would develop what our customers were expecting from us. It makes our machines easy to upgrade, fix remotely, make calls on design and allow customers to choose their flavor intensity. From day one we wanted the Yanga concentrates to be natural and free from nasties. This meant changing our plastic containers to BiBs (Bag in Box), and switching to a supplier who works exclusively with natural flavorings. By doing our own thing in our own unique way, we found the secret recipe to keeping gyms and gym goers happy, hydrated and hanging out for their next session.
Fun for the planet as well
We care. About offering a healthy and fun hydration option for gym-goers. About our partners having successful businesses. About our employees growing. And, of course, about our planet and the environment. That’s why we don’t add to the landfill. We are mindful of our production process, packaging, waste, and distribution. Our ‘Bring Your Own’ concept encourages our drinkers to refill their reusable bottles with Yanga, saving hundreds of millions of bottles from being produced and potentially polluting our oceans.
